Monday, February 2, 2009

February 4, 2009 — Hooks Book Events: Infusing new ideas into government organizations

Photo by Keith Barraclough,

About a decade ago, Perry Pidgeon Hooks had a brainstorm. An avid reader, whose love affair with books started when she was 4 and her mom took her to the public library in her hometown of Memphis, TN, decided that she could change the way policy was being made by bringing bestselling authors and their ideas into government organizations. It took her a while to get things up and running, but in 2007, with her partner Loretta Yenson, she launched HooksBookEvents, a minority women-owned business specializes in providing low-cost book and author events for U.S. government agencies, corporations, non-profit organizations, trade associations, and corporations of all sizes.

"We know that by bringing the most important authors of our age into your organization, employees and constituents will be stimulated and inspired to develop new insights on important topics," says Hooks, a self-proclaimed southern belle. Already she has about three dozen events scheduled for the first quarter of 2009 — and the list keeps growing. View their list of Upcoming Events at

ABOUT PERRY PIDGEON HOOKS, president, Hooks Book Events Through her years at the University of Virginia to her post-college adventures in England then New York City, she always found time to check out the local book stores. Perry decided early on that everyone should share her passion, so she founded book clubs wherever she went. In the mid-1990s, she began working with independent book stores as a marketing director to promote authors and bring them to non-traditional book venues. She’s also spent time working in the financial services and advertising industries, and with trade associations. Each experience has helped her hone her skills in designing programs and author series that fit her clients’ needs. She founded HooksBookEvents in 2000 and since has focused her energies on taking world-renown authors into some of the most well-known organizations in the country. “My goal is to spread ideas and get people thinking,” Perry says. “If I can do that, I believe we will be helping to create solutions to problems.. big and small.” Email Perry / Phone: 301-229-1128.

ABOUT LORETTA YENSON, Co-founder and Chief Financial Officer Loretta Yenson (pictured left) grew up in Johannesburg, South Africa where books provided a window to the outside world. Her Chinese parents encouraged reading, mostly British authors, and stressed education. When it came time for Loretta to attend college, they jumped at the opportunity to send her to school in the U.S. Loretta easily landed a spot at Wellesley College for her BA in Political Science and at Columbia University where she received a master’s degree in International Relations. She chose banking and work in the not-for-profit world for a career, and in the last three decades has developed programs for new board members — including a speaker and author series that fit the needs of the board, the organization and the donors. She is HooksBooksEvents chief financial officer. Email Loretta.

DON'T MISS THIS EVENT: Wednesday, Feb. 4, 7pm — Hooks Book Events is bringing microfinance expert Dr. Muhammad Yunus to Lisner Auditorium, GWU — Anyone who understands the importance of micro-lending as a means to end global poverty will want to join Hooks Book Events when it hosts a special event with Nobel Peace Prize Winner Dr. Muhammad Yunus Feb. 4 at 7 p.m. on at the Lisner Auditorium on the campus of the George Washington University in Washington, D.C. The Grameen Foundation founder and managing director will be speaking about his latest book, “Creating a World Without Poverty,” which outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world. He’ll share the inspiring stories of companies that are doing this work today. This event is open to the public. Portions of the proceeds of book sales will benefit the Grameen Foundation. Tickets to event are $25, and include the book, and can be purchased through Ticketmaster.

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